HELLO THERE!
My name is Marta,
I am a Designer who believes that design is not just about aesthetically pleasing designs that evoke emotions and inspire, but also about engagement, problem solving and innovation.
With over 9 years of experience in the industry, my areas of expertise include Design Lead, Web Design and UX/UI Design. I believe that a good design is about understanding project goals, working as a team and delivering a solution that works and makes sense.
COACHING
Inspiring you to create the life of your Dreams.
The secret of success?
Do what you love, that's what makes the difference!
CREATIVE SKILLS
Design Lead · Web Designer · UX/UI Designer · Product Designer
Design Lead at Whisbi
As a Design Lead at Whisbi, I have always played a key role in overseeing and maintaining brand consistency across all brand communications and platforms.
· Branding: Understand branding as an ability to tell stories and a tool to drive emotional connections with the target audience
· UI design: Translate wireframes, sketches, and input from cross-functional teams into creative and memorable brand experiences
· UX design: Contribute in brainstorm sessions to improve User Experience and Conversion Rate Optimization for our Web and Landing Pages
· Art direction: Provide overall art direction to create visual solutions that drive emotional connections with Whisbi's audience by telling an innovative and compelling story that helps to boost online engagement and lead generation
· Marketing: Work on a wide variety of design projects including marketing campaigns, sales material, social media images, media projects, stand design for events, among other examples that help boost new business opportunities and nurture existing leads
Experience.
Jul 2023 - Dec 2023
6 mos
Professional development
After reaching this moment in my life, I made the decision to focus on personal growth and obtain an International Certification in Coaching. During this time I embarked on an intentional personal development journey that ended up touching every aspect of my life, including my career.
In parallel:
· I developed the graphic identity for a personal project called "I am";
· I worked as a freelancer on some Graphic Design projects;
· Updated my online portfolio;
Jul 2017 - Apr 2023
5 yrs 10 mos
May 2016 - Jul 2017
1 yr 3 mos
Marketing & Design Specialist
at Clearpeaks
As a Marketing Designer at ClearPeaks, I worked directly in the marketing design vertical and was in charge of refreshing the visual expression of the brand's communications as well as working on Client's Projects designs.
· Branding: Work alongside the Marketing Director to define ClearPeaks brand guidelines
· Marketing: Development of creative material for digital advertisements, social media, website design...
· Web Design and Product Design: Create visual designs for apps and webs based on research, user behavior, and UX best practices. Understand wireframes, sitemaps and user flows to effectively communicate design ideas
Projects & Clients:
Gasco, Schneider Electric ...
Oct 2015 - May 2016
8 mos
Web Content Editor
at Bebitus
As a Web Content Editor at Bebitus, I worked directly on the web design and marketing verticals. I was responsible for the Bebitus Portugal website and as such, I was in charge of all the creation and maintenance of its content.
· Advertisement: Creation of original designs for different brands based on their look & feel
· Web Design: Supervise and edit the web content using Excel and Prestashop: ensuring overall consistency and improving the user experience based on SEO optimization, Link Building, and Backlink
· Marketing: Take actions to connect with the target audience, in order to attract new users, and increase the visibility and reputation of the brand
· Translation: Support and monitor the translation of content from Spanish to Portuguese
Sep 2014 - Jun 2015
10 mos
Graphic Designer
at Picmedia
As a Graphic Designer at the Picmedia design studio, I was part of a team of creatives and participated in several projects in the most different areas of graphic design.
· Graphic Design: Implement concepts and designs from creative briefs, ensuring final product reflect requirements. Developing concepts, graphics and layouts for different brands based on there look & feel.
· Advertisement: Participate in brainstorming sessions and bring inspiring ideas to an enthusiastic team.
Projects & Clients:
Asics, Vetzona, Force Protein, La Fábrica de Camisas...
Jan 2014 - Jun 2014
6 mos
Junior Graphic Designer
at MakeUp Design
As a Junior Graphic Designer at the MakeUp design studio, I had my first work experience in the design field. I worked here part-time while I was finishing my Master's Degree.
· Graphic Design: Implement concepts and designs from creative briefs, ensuring final product reflect requirements.
"I worked together with Marta in the creation of the current Whisbi website. She is an excellent designer with a remarkable ability to manage and organize web projects and brilliant taste in UI. This project's success was mainly due to their work and involvement.
Without any doubt, she is a guarantee of a great result and a design according to the project's needs."
Jordi A. Sintes, Co-founder & Head of Tech en INSIDEERS
Worked together as a provider for Whisbi
Education.
2013 - 2015
Master Degree in Editorial and Graphic
at FBAUP, Porto
2010 - 2013
Graduation in Communication Design at ESAD, Porto
2012 - 2013
ERASMUS in
Graphic Design
at BAU, Barcelona
2007 - 2010
Multimedia Specialisation
at ESASR do Porto
2007
HTML Summer Workshop
at FBAUP, Porto
Hobbies and Passions.
Travel
Traveling alone has proven my desire of stepping outside of my comfort zone and discovering new things, as well as my capacity to easily adapt to any circumstance.
Dance
Since a very young age that I have been in love with Dance. For me, it is not only a way of connecting deeply with people but also a way of expressing myself.
Sun
If there is one thing that I really love doing is to have sun. It helps me boost my energy, uplifts my mood, and makes me a warmer person.
Pets
I love being around animals (especially pets).
Being surrounded by pets has taught me to be kinder, compassionate, and responsible.
Last but not the least.
Who is the the girl behind the laptop?
Creative & Passionate
I find myself always looking for new ways to improve what I do and how I do it
Flexible & Positive
Optimism helps me overcome challenges and push my boundaries
Authentic & Emphatic
Always showing my true self helps me build real bondings and favors team.
