Web: Gominga

__

For this design challenge I am presenting 3 design proposals for the hero section of Gominga.
I have chosen this brand because it has a really old looking website with an enormous room for optimisation. Such as:

- improve H1 and h2 copy - making it short and straight to the point (this will help SEO optimisation)
- increase font size for a more modern touch, easier readability and accessibility while creating a sense of professionalism and trust (this will help the user to quickly scan the hero, take action and prevent bouncing rate)
- simplify menu by removing the “HOME” section (this will provide a more friendly navigation)
replace the video with a bold and clean hero image to catch visitors attention (this will help with conversions by making people want to interact the site)
- simplify the “trust sections” removing the title of the section
- make the cta more visible to incentive clicks (this will maximise conversion rates)

PROPOSAL A:
This version with a “less is more” design approach brings a simple and modern vibe to the hero section while keeping the brands design and tone of voice.
The main goal with this proposal was to create a hero section that would at the same time be “bold” and “clean” but also fit the existing website look and feel.
I consider this proposal the winner proposal as it is the one that better responds to the briefing. This proposal also stands out because it would allow the brand to make a quick refresh without changing all the website branding.

PROPOSAL B:
This version with a “bold and playful” design approach aimed to propose a complete refresh of the website that would evoke a “positive” vibe.
This is a more “risky” approach, thought for a company who would be up for a complete website refresh. Although I see the potential of this proposal and confidently think this would take the branding to the next level, I admit it is an ambitious proposal that wold require more work before going live.
If this would be the selected hero section I would improve the girls picture and select another one that would look less like a stock image (but due to the limit of hours for this exercise I am using this one)

PROPOSAL C:
This version with a “serious” design approach was designed having in mind a company that wants to keep a “professional” look and feel with a more conservative design look.
This proposal would be ideal to match the current web without the need of redesigning the rest of the modules. This would work as a quick fix that would require less effort but is also less “bold” and for this reason is not a favourite.
In any case I have decided to present it as it is possibly the hero section that is more similar to the existing one.