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Web: Potato

The challenge:

Create a landing page to sell a Potato was part of the hiring process at a tech company.

Primary Goals:

· demonstrate my design skills and process in a hypothetical scenario

Project Owners:

UI & Web Design: Marta Teixeira


During this hiring challenge, I was granted around 6 hours to tackle the design challenge.

The primary objective at this stage was to create an effective landing page that would not only showcase my design skills as well as my problem-solving capabilities.

Primary Questions to answer at this phase:
- What is the project briefing?
- Which is the main goal at this project?
- What to I know about the product/business?
- What is the produt?
- Why is this product of significance?
- Who is the target audience?
- What emotions do I want them to experience?
- ...

After this stage it is important to established project priorities and goals and start designing while keeping an eye on the clock.

Once the design is ready, it is finally time to prepare for a quick presentation but just before that it is important to double check the secondary questions bellow:

Questions to answer at this phase:
- Does my design answer the briefing?
- Does my design make sense and flow naturaly?
- Which are the solution highlights?
- What could I improve?
- How could I measure my results?
- What else could I have done if I had more time?

After this stage is time to get ready for the presentation and rock it :D


"Creativity, teamwork, critical spirit and innovation."

Beatriz Silva,

Studied with me at ESAD, Porto

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